Hard Rock Hotels Presents the Hard Rock Music Lounge during Coachella Valley’s music festival weekend One: April 12-14, 2013


April 12th – 14th from 12:00PM to 7:00PM

New York, NY – Palm Springs, CA (April, 2013)Hard Rock Hotels, in association with The BMF Media Group, will bring the Hard Rock Music Lounge to Palm Springs, CA during the first weekend of the Music Festival from April 12th-14th, 2013. The Hard Rock Music Lounge is an exclusive three-day lounge for artists, celebrities, media, VIPs and tastemakers attending the Music Festival. Held at Hotel Zoso – future home of Hard Rock Hotel Palm Springs, the Hard Rock Music Lounge will take over the entire hotel and feature live music performances as well as drinks, food and an assortment of activations from 12:00PM to 7:00PM daily.

“We’re excited to bring the Hard Rock vibe to this iconic destination, and establish a new legacy of authentic, once in a lifetime music experiences at the soon-to-be Hard Rock Hotel Palm Springs, ” said John Kirkpatrick, Head of Music & Artist Relations, Hard Rock International.  “Marking the first of many events, we look forward to celebrating our arrival into Palm Springs at the Hard Rock Music Lounge this weekend.”

The Hard Rock Music Lounge will be the ultimate weekend escape for partygoers to relax and rejuvenate. Over the three-day Music Lounge, guests are invited to participate in various activations throughout the property including the Clearasil RAPID + RAD Retreat featuring braid bars, massage stations, and temporary tattoo stations. Guests will also be able to experience the newest collection of swimsuits and cover-ups by Missguided while rocking out at their DJ booth in the hotel’s lobby. Attendees will also find their perfect fit at the Carlo Pazolini pop-up shop featuring shoes inspired by modern Italian lifestyle.

The Hard Rock Music Lounge will offer complimentary VIP amenities including a Jabra and Club Create remix station where attendees can remix their favorite songs, a body art station for festival-goers with complimentary bracelets by Stoney Clover Lane jewelry, and awesome staff T-shirts and complimentary shuttle services to and from the Music Lounge by District Clothing. The Music Lounge will also offer multiple full-service bars serving drinks by Barefoot Refresh, where guests can enjoy their newest wine flavors including Crisp White and Summer Red, while playing a round of ping pong and splashing around in the Barefoot Refresh pool. Other brands that will be serving drinks include Corzo, Qream, 42Below and other refreshing beverages by Owl’s Brew, Hint Water, Vita Coco and Pom Wonderful. Other sponsors on site include That Madonna Girl, Well Kept, Halls, Pax and Gents.

The Music Lounge will also provide guests with gourmet dishes and signature cocktails from The Corzo Cocina for guests to enjoy all weekend. (Radio Sponsor) will broadcast live performances from the Hard Rock Music Lounge with an explosive lineup of bands and DJs including A-Trak, Kelly Rowland, White Light White Heat, K.I.D.S, Heloise and The Savior Faire, Liza Thorn, and many more.

There will also be a variety of parties at the Hard Rock Music Lounge throughout the weekend. The Music Lounge will kick off the weekend with the CAMELCHELLA Kick-Off Pool Party on Friday, April 12 where there will be a live camel on-site and a special DJ set by White Light White Heat followed by the Blur Party Friday evening from 11pm – 4am. Kelly Rowland will be hosting the Women Who Rock Pool Party presented by Galore Magazine on Saturday, April 13, where the first 100 female guests will receive a limited edition tank top from a special collaboration between Mara Hoffman and District Clothing. The weekend will close with the Fool’s Gold Sunset Pool Party with a special DJ set by A-Trak and other special guests from the record label on Sunday, April 14.

Event Overview:

Hard Rock Hotels Present: Hard Rock Music Lounge

Dates: Friday, April 12th– Sunday, April 14th, 2013

Daytime Hours: 12:00PM-7:00PM with a Blur Party Friday, April 12th from 11pm-4am

Address: 150 South Indian Canyon Dr.

Palm Springs, CA 92262

Sponsors of the Hard Rock Music Lounge include: Hard Rock Hotels, Clearasil, Missguided, Corzo, Carlo Pazolini, Barefoot Refresh, Jabra, District, Stoney Clover Lane, Qream, Hint Water, That Madonna Girl, Well Kept, Vita Coco, Owl’s Brew, Pax and Gents.

Twitter Handles and hashtags:

For more information, contact: dOMAIN

Michelle Steinberg

Amber Shiah


Jennifer Jackson
The Zimmerman Agency


Artie Kenney
BMF Media

About Hard Rock International®

With a total of 179 venues in 57 countries, including 141 cafes, 18 hotels and 8 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands.  The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai.  HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the companies’ two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include San Jose.  New Hard Rock Hotel projects include Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH.  For more information on Hard Rock International, visit www.hardrock.com.

About Hard Rock Hotel Palm Springs

Opening Fall 2013: Hard Rock Hotel Palm Springs will add to Hard Rock International’s 177 globally recognized venues in 58 countries. In collaboration with Kittridge Hotel Management, the resort will reflect the famed Hard Rock brand and serve as an entertainment and leisure destination. With 160 rooms, Hard Rock Hotel Palm Springs, located downtown Palm Springs, will be the brand’s second lifestyle hotel in Southern California. With year-round sunshine, the Palm Springs location will reflect the Hard Rock brand within the iconic desert resort lifestyle. Hard Rock Hotel Palm Springs will be true to its musical roots while taking a cue from Palm Springs’ established scene of rich music traditions, such as the Coachella and Stagecoach Music Festivals, with outstanding live entertainment. The hotel is projected to open Fall 2013. For more information about Hard Rock International, visit www.HRHPalmSprings.com.

About Clearasil®

Clearasil® is a leading brand of young skin care products that range from acne/blemish prevention, to skin care maintenance and spot treatment. Clearasil® is renowned for its highly effective range of acne treatment creams, facial washes and cleansing pads, giving consumers the confidence of visibly clearer skin. Clearasil® products may be purchased at any major drugstore and mass merchandiser nationwide.

About Missguided®

About Carlo Pazolini®

About Barefoot Refresh®

About Corzo®

About BMF Media Group

The BMF Media Group is an innovative experiential marketing agency with highly inventive cultural engineers. BMF specializes in the areas of brand marketing, event production, music supervision, sponsorships and promotions, and talent management and booking. Through creative marketing strategies, BMF brings brands to life. BMF helps clients introduce their products to influential tastemakers in the interconnected worlds of music, art, fashion, politics and new technologies. Since its inception in 2003, BMF has paired established corporate brands and products with cutting-edge, established and emerging, artists and lifestyle trends.  BMF Media Group has worked with numerous entertainment clients and brands such as Asahi Beer, Belvedere Vodka, BlackBerry, Café Bustelo, Carrera Sunglasses, Gerber Group, göt2b, GUESS?, Hard Rock Hotels, Motorola, popchips, Rock the Vote, Samsung, SOUL by Ludacris, UV Vodka, and more. Beyond brands and music, BMF also lends its expertise to important humanitarian, social and charitable causes. Working with socially conscious artists and companies, BMF seeks to forge creative cultural initiatives for a new civic and socially-minded generation. For more information on The BMF Media Group, visit www.bmfmedia.com.

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