HARD ROCK HOTEL PALM SPRINGS TAKES PART IN 7th ANNUAL IMAGINE THERE’S NO HUNGER CAMPAIGN

In his iconic song “IMAGINE,” John Lennon asked us all to picture a world free from hunger. In support of that mission, Yoko Ono Lennon joins Hard Rock International and WhyHunger for the seventh year of the IMAGINE THERE’S NO HUNGER campaign, which aims to turn John Lennon’s dream into our future. To date, IMAGINE has helped communities grow enough food to provide more than 9.7 million nutritious meals to children and supported programs that taught more than 27,600 community members techniques for sustained food production.

Guests and fans of Hard Rock Hotel Palm Springs are invited to let their wish be heard with the IMAGINE THERE’S NO HUNGER Wish Tree; drawing inspiration from Yoko Ono’s original wish tree concept. Guests can make donations in the Rock Shop for a wish tag, then write wishes down and place it on the hotel’s Wish Tree. Funds raised through the purchase of each Wish Tag will go directly to support sustainable agriculture education and nutritional feeding programs around the world, through the partnership with WhyHunger and Imagine There’s No Hunger. Wish Tag donations can be any amount, including $2 to feed a child for a day, $5 to feed a child for a week, $10 to start a family or community garden and $20 to start a school garden program.

“As someone who has seen and experienced hunger personally, it’s so important for me to help get the message out that millions of people need our support,” said Yoko Ono Lennon. “Through IMAGINE, Hard Rock and WhyHunger are making great strides to bring us a future free from hunger where nutritious food is a human right.”

At the first of the year, wish tree tags will be collected and shipped to Reykjavik, Iceland for safekeeping, in connection with the IMAGINE PEACE TOWER, an outdoor work of art conceived by Yoko Ono. To this day, Mrs. Lennon has collected more than a million wishes that, along with the Imagine Peace Tower, stand as a symbol of her and John Lennon’s continuing campaign for world peace.

True to Hard Rock’s mottos, “Love All, Serve All” and “Take Time to be Kind,” philanthropy has been the soul of the brand since its founding in 1971. Hard Rock is committed to a wide variety of philanthropic causes and activities around the world. IMAGINE reaches children and families in 20 countries and has raised more than $6.4 million to help fight childhood hunger.

Fans worldwide are encouraged to share their IMAGINE experiences by posting messages, photos and videos via the official social media channels for the 2014 IMAGINE THERE’S NO HUNGER campaign: Facebook.com/HardRock or Twitter.com/HardRock, and hashtag #IMAGINENOHUNGER.

For more information, visit www.hardrock.com/IMAGINE

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